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Case Study

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Manufacturer’s market access team sought a session to simulate a payer negotiation to help train and set expectations for a difficult reimbursement pathway.

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Developed an immersive experience that helped the market access team better understand the complexities surrounding payer negotiations. Conducted mock negotiations with different access sub-teams and then convened de-brief session to review and share key insights from experience.

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Supported the market access team in developing negotiation strategies and tactics and provided meaningful insights into the negotiation process and helped align expectations.

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